Maicon HendlerFlorence, Italy (October 23, 2009)–Florence-based B&C Speakers has opened a sales and distribution center in Brazil. B&C and former distribution partner, Pro Shows, have mutually agreed to go their separate ways in the interest of focusing on their core markets.
The new, Porto Alegre-based B&C operation will be managed by Maicon Hendler, whose professional background includes experience in technical sales and engineering. He worked 11 years with a major Brazilian loudspeaker manufacturer as an engineer in the product-development department, eventually returning to school to complete his Masters in External Commerce and International Business in 2008.
Ron Tizzard, B&C’s director of international sales, comments, “We are thrilled to have more direct contact with this key audio market. We are confident that Maicon will be a real asset to both B&C and our customers, offering superior technical support, and helping us to develop new relationships with the many manufacturers and retailers in Brazil.”