Kevin LinFlorence, Italy (December 15, 2008)--B&C Speakers has appointed Bai Sheng Audio as distributor for B&C products in China. This newly created entity will be managed by Kevin Lin, who has been closely associated with B&C products in China since 2002.
"Kevin's extensive experience will be an asset to both B&C Speakers and our customers," commented Ron Tizzard, international sales director for B&C. "He knows our products, our story and our customers very well. We are certain that the focus offered by Bai Sheng Audio will easily broaden our perspective in China, and allow us to improve the service we provide to our customers in this emerging market."
Since 2005, B&C products had been represented in China by Yun Lin, which has stepped away from B&C distribution to focus on its ESS speaker brand. "We thank JJ Chen very much for his work in establishing B&C as a premium brand in China, and wish him the best of luck as he focuses on the growth of his brands," said Tizzard.