Barix Delivers a Martini in the Morning - ProSoundNetwork.com

Barix Delivers a Martini in the Morning

Zurich, Switzerland (May 1, 2009)--Standard Media Group is using the first Barix AG Exstreamer 1000 audio over IP device installed in the US to deliver its Martini in the Morning program to 1480 KPHX AM in Phoenix for local transmission. 
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Zurich, Switzerland (May 1, 2009)--Standard Media Group is using the first Barix AG Exstreamer 1000 audio over IP device installed in the US to deliver its Martini in the Morning program to 1480 KPHX AM in Phoenix for local transmission.

1480 KPHX became the first terrestrial affiliate to carry the show as of January 1, 2009. The Exstreamer 1000 encodes the live signal in L.A. and distributes it to Phoenix at the lowest possible compression rate. A second Exstreamer 1000 at 1480 KPHX receives and decodes the audio along with data information to trigger local advertisements, station IDs and public service announcements from a Prophet NexGen automation system. The result is a near CD-quality audio signal that allows the station to maintain a local on-air feel.

"Audio over IP is incredibly cost-efficient compared to satellite distribution; we're saving approximately $55,000 using the Barix solution to launch our first terrestrial affiliate," said Brad Chambers, chief creative officer of Standard Media Group, which is based in North Hollywood, CA, and on-air host of Martini in the Morning. "We're looking to be in the 25 to 35 station range in the short term, and Barix will save us a lot of money compared to satellite. The Barix solution also allows us to retain complete control of our end-to-end distribution system. I can easily access the send unit in L.A. and the receive unit in Phoenix at the same time and adjust the settings without affecting our on-air signal. You can't do that with satellite."

The Barix Exstreamer 1000 is designed specifically for radio broadcasters. The one-half, 19-inch rack mount solution combines Barix Instreamer and Exstreamer functionality in one device. It is also the first Barix Instreamer or Exstreamer device to include contact closures to trigger and control local announcements.

Barix AG
www.barix.com