Zurich, Switzerland (April 25, 2008)–Yukon, OK-based The Splash, which specializes in the creation custom radio stations for in-store broadcasting, has standardized on Barix IP audio decoders to deliver audio programming to retailers, restaurants and other consumer-oriented businesses.
The Splash, whose local customers include grocery chain Williams Grocery and restaurant chain Citybites, provides Splash Radio, a live radio station service to its clients, complete with DJ, music and advertising. Splash Radio produces the program feeds at its Yukon studios and delivers them directly to retail outlets, where Barix Exstreamer 100 IP devices receive and decode the audio for immediate playback over the in-store PA system.
According to Brian Alexander, owner of Splash Radio, implementation consisted of configuring software at the studio side and configuring the studio URL into the Barix devices before sending them to the stores for installation. The Barix Exstreamer 100 plugs into the IP network/router to receive the stream and directly into the stereo amplifier at the store to feed the speakers. The feed to the stores is continuous from open to close, featuring a blend of music and advertising customized for the client, with the ability to send music requests for inclusion into the stream to the company’s studios.
“The simplicity of the installation and reliability of the Barix devices very much minimize time spent on technical support for our clients so we can focus more on creating quality programs for their stores,” said Alexander. “Besides occasionally adjusting treble and bass configurations to suit the store environment, the Barix units maintain a robust stream with great audio quality, requiring no intervention. The Exstreamers communicate with our web server for any adjustments to settings, which makes it a snap to switch a location or group of locations over to an alternative stream for grand openings or live remotes, and they otherwise reliably pick up our broadcasts without problems.”