Zurich, Switzerland (April 16, 2009)–New Level Radio has standardized on Barix Exstreamer IP audio decoders to deliver custom, branded “retail radio” stations to retailers, restaurants and other consumer-oriented businesses across Hawaii and Colorado.
New Level Radio currently broadcasts to more than 50 stores in Hawaii and Colorado, including retail and restaurant chains such as Teddy’s Bigger Burgers, Pictures Plus, Pricebusters, Hilo Hattie’s, and the Royal Hawaiian Center outdoor shopping mall in Waikiki. The service provides live audio direct to the stores, providing a mix of music, advertising and promotional material to customers at the point of purchase.
All programming is custom-designed for each business using a production workflow that includes a mixer, microphone, recording equipment and software to build playlists and encode audio to MP3 for delivery to stores over an IP network. Barix Exstreamer 100 devices receive and decode the audio at each store location, and interface with store PA systems to broadcast high-quality audio over loudspeakers.
The complete solution provides a point-to-multipoint radio broadcast service over public IP connectivity, minimizing implementation costs and system complexity for both New Level Radio and its clients. New Level Radio is able to access every Exstreamer in its network to adjust levels and settings via its central web server, and monitor the status of each device.
“The Barix Exstreamer 100 devices are feature-rich yet affordable for us, which allows us to keep the installation costs low for our clients,” said Nathan Green, vice president and director of sales for New Level Radio. “There is no requirement to install satellite dishes on the roof at participating stores, and no burden on our customers to change CDs or switch through a satellite package to update the program. Once the Barix device is programmed with an IP address and installed at the store, we can remotely update the firmware and maintain it over distance.”