Quincy, IL (August 22, 2007) — Broadcast Electronics (BE) is reporting new trends in HD Radio adoption leading up to the NAB Radio Show, from HD2 channels for niche markets to small-market radio positioning for digital broadcasting.
“We’re seeing a high level of interest from the smaller market segment especially, and we’re making an effort at this year’s NAB Radio Show to address the individualized needs of these broadcasters,” said Neil Glassman, vice president strategic marketing for Broadcasting Electronics, which offers digital studio integration systems for Messagecasting in addition to RF conversion systems for broadcasting in HD Radio.
The company will demonstrate at booth 417 incremental, building block steps to HD Radio adoption and financing options through GE Capital aimed at the needs of small-market broadcasters, whose interest in digital broadcasting has grown in recent months.
According to an online poll of BE’s HD Radio Workshop for Managers webinar in June, more than 80 percent of the radio participants who responded were broadcasters in small- to mid-tier markets, and of these, the overwhelming majority–or 70 percent–were from markets 100+.
The poll results track with the steady increase in acquisition of BE HD Radio equipment by mid-tier and small-market radio broadcasters, many of whom are replacing older equipment with newer HD Radio-capable transmitters in anticipation of broadcasting in digital at a later date.
Another trend noted by the large manufacturer is the adoption of HD Radio by stations serving niche markets, especially religious broadcasters who are now able to serve a diverse audience because of HD Radio’s ability to multicast more than one program channel.