Las Vegas, NV (May 2, 2008)–Broadcast Electronics (BE) and the developer of HD Radio, iBiquity Digital Corporation, sponsored a breakfast during the recent NAB Show where the future of radio, particularly HD Radio technology, was discussed.
HÈlio Costa, Brazil’s Minister of Communications, addressing more than 300 broadcasters from throughout Brazil, spoke encouraging words about digital radio, telling those at the breakfast that he expects Brazil to establish a digital standard for AM and FM, most likely based on “in-band” technology, by the end of the year.
In recent years, the Minister of Communications has championed the adoption of digital radio in Brazil, which has been broadcasting with HD Radio technology since KISS FM became the first commercial station there to broadcast the U.S. digital radio standard using a BE transmitter in 2005.
BE has installed HD Radio systems for all major broadcast groups in the country in the past three years. HD Radio is now heard in Brazil’s three major cities, and is gaining acceptance in smaller markets throughout Brazil as broadcasters there eye new business models resulting from the technology, such as being able to multicast additional channels on existing FM frequencies and broadcasting text messages for readout on HD Radio tuners.
To aid in educating the market, BE has conducted seminars in Brazil, and Brazil broadcasters have attended “HD Radio boot camp” at BE’s plant in Quincy, IL. Following Brazil’s lead, other Latin America countries are also working with Broadcast Electronics to implement HD Radio.
This is the fourth consecutive year that Broadcast Electronics has co-sponsored a breakfast for Brazil broadcasters during the NAB show. The breakfast was held in cooperation with the AESP, an association of Radio and TV broadcasters based in S„o Paulo, Brazil.