Quincy, IL (September 15, 2004)–Broadcast Electronics announced today that veteran broadcast industry marketer Neil Glassman will join the company as vice president for strategic marketing, effective immediately.
As a key member of the executive team, Glassman will be responsible for directing product positioning and branding, as well as developing and implementing short- and long-range strategies and tactics to increase BE market share worldwide. In addition, he will oversee worldwide marketing, advertising, media relations, online presence and trade shows.
“We are delighted to welcome Neil onboard at a pivotal time and in a critical new executive position,” said BE president John Pedlow. “We look to Neil’s insights into markets and customers to help us more quickly assess and adjust our direction in response to changes in the environment, particularly as they relate to HD Radio.”
Neil will draw on his two decades of proven management, sales and marketing experience in the broadcast equipment, audio electronics and telecommunications industries in his new post. As managing director of Cowan Communications, he has been consulting on marketing communications for BE for the past year. Before that, he launched the U.S.-based division of French digital audio networking company Digigram S.A in 1997, successfully changing the image of Digigram from a respected technology developer to an industry leader.
Previously, he was a consultant for Cleveland-based Telos Systems and Omnia Audio. Glassman was sales and marketing manager for Bradley Broadcast for six years before that.
Glassman can be reached at [email protected]