Zurich, Switzerland (February 9, 2011)–Bell Media Group of Raleigh, NC has deployed the Barix Reflector Service to distribute live North Carolina Central University sports events to regional AM radio stations.
Bell Media Group is among the earliest Reflector Service customers, establishing an Audio over IP distribution network for its syndicated college sports programming service, the NCCU Sports Network. Barix introduced the Reflector Service last spring to help broadcasters with limited IT resources to establish IP links for single stations and broadcast networks.
“Satellite communications was very expensive, and ISDN was also out of my range,” said Jay Bell, president and chief engineer for Bell Media Group. “IP has saved me between $3,000 to $4,000 on distribution alone. I became familiar with Barix and beta-tested the Reflector Service for the 2010 college football season. All the tests went well and we will continue using the Barix Relector service for sports, music and other remote broadcasts, with the goal of adding more radio affiliates.”
Barix has partnered with streaming media and content delivery provider StreamGuys for the NCCU Sports Network project. The StreamGuys-hosted service receives the single feed from BMG Studios in Raleigh and simultaneously “reflects” the signal to each affiliate. This minimizes network bandwidth and technical support requirements for Bell Media Group.
Bell operates the network from BMG Studios. The live stadium feed comes in over a POTS line, where a Barix Exstreamer 1000 Audio over IP device receives and encodes the signal. The StreamGuys streaming platform picks up the Reflector Service stream for distribution to the affiliates, where Barix Exstreamer 100 IP audio devices receive and decode the signal for immediate broadcast.