The diverse musical instrument and recording line-up will include more than 1,000 guitars, bass, drums, keyboards and recording equipment, as well as other musical instruments and accessories, all available at entry level and professional price points.
“The introduction of musical instruments is a natural progression for Best Buy,” explained Steve Hehir, senior vice president of musical instruments for Best Buy. “Consumers have always looked to us as a resource for music in a variety of formats. Now they’ll be able to rely on us for help with musical performance and creating too.”
Existing as a store within a store, Best Buy musical instrument locations will feature trained musical instrument specialists. In addition to retail sales, Best Buy musical instrument stores will offer group and individual guitar lessons.
“Whether they’re just learning to play, or have been playing for years, customers can trust the knowledge and expertise of our trained musical instrument specialists,” said Kevin Balon, vice president of musical instruments for Best Buy. “Our musical instrument specialists can help anyone find the perfect instrument.”
The initial pilot program recently expanded to Chicago and Washington D.C., bringing the current musical instrument store count to 10. The rollout to 75-85 Best Buy stores is expected to continue through late December. For consumers who are unable to visit a store location or who prefer shopping online, BestBuy.com will offer an expanded musical instrument assortment beginning August 1.