Beaverton, OR (November 15, 2005)–Biamp has appointed Todd Bergum regional sales manager and Michael DeFreece as a new regional manager. Effective immediately, Bergum will be responsible for overseeing sales growth with his key accounts, managing the respective independent rep firms and meeting with end users, and DeFreece will be responsible for overseeing sales growth in his assigned markets as well as generating new business for Biamp through system integrators and consultants.
On Bergum’s appointment, Camden noted, “This is an important leadership position on our sales staff and we have been fortunate to find a strong candidate Todd. He has demonstrated an extraordinary ability to communicate with customers and motivate Independent Rep firms to perform above what is expected. We expect more of the same from Todd as he continues to expand his abilities while helping Biamp achieve new levels of growth.”
Bergum has over 20 years of experience in the professional sound and AV industry. Prior to his new position with Biamp, Todd acted as the national sales manager for Paso Professional Audio and Sound where he was responsible for launching new products through rep channels as well as managing frequent field visits and maintaining close interaction with key and national accounts. Before that, he held the position of national accounts manger with TOA Electronics, Inc. and director of sales for Telex Communications.
“Working for a company that is as well known as Biamp Systems is a great opportunity,” said Bergum. “As the industry demand for precise, digital sound in both large, commercial installations and concise, corporate installations continues to grow, I will strive to meet this demand while maintaining the quality of service our customers have come to expect.”
On DeFreece’s appointment, Biamp’s vice president of North American sales Ron Camden commented, “This is an important leadership position on our sales staff and we have been fortunate to find a strong candidate in Mike. He has demonstrated an extraordinary ability to communicate with customers and to perform above what is expected. We expect more of the same from Mike as he continues to expand his abilities while helping Biamp achieve new levels of growth.”
DeFreece brings more than 15 years of experience to his new role as regional manager for Biamp. Most recently, DeFreece was an independent sales rep for Millar Electronics of Kennesaw, Georgia. His primary responsibilities included the development and expansion of existing business relationships, creating consistent sales growth for the company’s key accounts and leading product trainings as well as technical demonstrations. Prior to joining Millar Electronics, DeFreece acted as the vice president of operations for Don Fillers & Associates. In this role, he helped design large-scale audio and video systems for houses of worship, convention halls, meeting facilities, and entertainment venues. DeFreece also successfully implemented a customer relationship program that helped improve large-venue client services.
“I am looking forward to the new opportunities that will be afforded through working with Biamp,” said DeFreece. “While the region has a strong Biamp presence already, my goals are to strengthen relationships with our customers in the area and increase the implementation of Biamp’s products by providing integrators with the best products and services available.”