New York, NY (June 29, 2005)–A new five-spot campaign for Starter athletic apparel created and produced by New York’s Hungry Man, directed by David Gray, edited by Mike Douglas at Cut & Run and featuring sound design and mixing from Bionic Media’s Jody Nazzaro has been in rotation throughout the Midwest and in a direct marketing push in-store at Wal-Mart locations nationwide.
“It’s always great to work with Jody,” said Hungry Man producer/writer Jeff Stamp, who co-wrote the campaign with writers Jeff Sikaitis and Jake Wheeler from SouthPaw. “He’s got a great presence in the suite and he makes everybody very comfortable without losing his focus. The vibe is light and easygoing, but he always gets done in a timely manner. He has a very subtle touch that makes the spots better.”
The campaign, which features the tagline “Starter. You gotta earn it,” features Green Bay Packers legend Brett Favre and the Wilskeys, obsessive Packer fans John and Diane and their moody, put-upon teenage son, Peter. In his brand new Pro Tools D-Control suite, Nazzaro incorporated digital effects together with original foley work, down to recording the digital chirps of old handheld video games to find just the right sound for “A.M. Coffee,” where Peter intently plays a game while ignoring his dad.
The dialogue was recorded outside in windy Wisconsin and, as a result, Nazzaro focused a lot of attention on cleaning it up. “Because there’s no music in the spots the dialogue would stand out, which meant everything had to be perfect,” said Nazzaro. “It was the touches of reality that made these spots work. We started by getting together as a group and deciding how to make the sound integral to the campaign. And once again, we all had a lot of fun.”