Raleigh, NC (May 18, 2009)–Blazing Music+Sound and sister company Red Truck Films were recently honored for their work on a spot for Wake Enterprises.
The :30 television spot and multiple radio spots produced by Red Truck Films and Blazing Music+Sound–both divisions of Trailblazer Studios–for non-profit Wake Enterprises won first place in the category of Public Service Campaign in the American Advertising Federation’s (AAF) 2009 Club Achievement Awards.
Red Truck Films executive producer, Cathy Wilson, worked with director and editor, Josh Steadman, on the spot; Christopher Wilson provided photography. Blazing Music+Sound provided music and audio production for the TV and radio spots, with Eric Johnson as executive producer and Aaron Keane as composer and sound engineer. Blazing Music+Sound was involved in all aspects of music and post on the spot, including original music composition, voiceover recording and sound design.
The TV spot was shot at the Golden Belt in Durham, NC on the RED camera, a high performance digital cine camera with the quality of 35mm film and convenience of pure digital. The campaign features real people who are employees of Wake Enterprises, a private, non-profit organization that supports vocational and social development of adults with developmental disabilities.
The Wake Enterprises campaign–which includes TV, radio, print, outdoor and interactive media–was spearheaded by the AAF Raleigh-Durham Chapter. It was judged against other AAF member work based on effective use of advertising techniques to support programs on behalf of public interests and/or community betterment. The project was a joint effort on the part of many creative professionals throughout the region.
“When we debuted the commercials for the AAF-RDU members and the Wake Enterprises staff and participants, there wasn’t a dry eye in the room,” said Mike Allen, president of the AAF-RDU chapter and creative director at Craig Jackson & Partners. “The work is beautiful, touching and expertly produced.”