New York, NY (December 27, 2004)–BlingTones has launched a wireless record label, bringing exclusive, original content to the ringtone market. While other ringtone companies provide snippets of previously existing commercial songs, BlingTones has signed hip-hop producers/artists Q-Tip, Rockwilder, Denuan Porter, Salaam Remi, Hi-Tek, and more to create original :30 songs available only through BlingTones.
With cell phone carriers Sprint, Cingular/ATTW, Nextel, and Boost Mobile on board, artists are excited by the possibility of reaching fans through BlingTones. The content they create will bring in a new revenue stream. According to leading communications research company In-Stat/MDR, consumers are expected to have spent $150 million on ringtones in 2004. With figures rising for 2005, BlingTones promises increased income for carriers and artists.
“Lagardere Media is a major global content group and we are thrilled to present our first wireless music initiative in the U.S.,” said Fabrice Sergent, president of Lagardere Active North America, of which BlingTones is a division. “BlingTones is so
creative and ambitious.”
Julien Mitelberg, CEO of BlingTones explained, “We provide more than traditional ‘ringtones;’ with BlingTones, we’ve taken it to the next level by providing unique hip-hop music–real music, made by top producers, only for your cellphone. Nobody else is doing this.”
In addition to exclusive songs, BlingTones will also provide BlingPix–exclusive screen savers/wallpaper with contemporary urban themes. Plans are in the works to sign comedians to create original content for ringtones and ringbacks. BlingTones is currently advertised on various radio stations and urban and lifestyle magazines.
Lagardere Active North America (LANA) is the U.S. division of Lagardere Active Broadband, the new media subsidiary of Lagardère SCA. LANA, which launched operations in January 2004, creates branded content for cellphone subscribers.