Westlake Village, CA, (March 22, 2010)–Blue Microphones has reinvested in its pro audio reseller channel by implementing a hybrid of factory representatives and independent rep firms to manage its sales in the field.
Blue mainstays Ben Thompkins and Jonathan von Retzell will be responsible for the Western and Central territories respectively as Technical Sales Representatives (TSRs). In addition, Blue has hired New York-based industry veteran Danny Garcia as the Eastern regional TSR. As company employees, this team of TSRs will oversee sales as well as provide professional technical assistance within their territories.
To enhance the roles of its TSRs, Blue has hired three independent sales rep firms. Located near West Palm Beach, FL, Meyer Marketing will be responsible for the state of Florida and Puerto Rico. Benchmark Audio Sales will represent Blue in New England; and Dallas, TX-based Marketing Concepts will cover Texas, Oklahoma, Louisiana and Arkansas.
“While the vast majority of our competitors have shrunk their sales teams over the past few years, Blue has decided to up the ante,” explained Dino Virella, Blue’s sales director. “Our unique combination of factory TSRs and independent reps will allow us to continue the tremendous growth we’ve experienced in the past few years. Our dealers have been the cornerstone of this growth and we remain committed to them by making these changes and appointments ensuring that we don’t lose momentum despite a challenging economy”.