Westlake Village, CA (August 30, 2010)--Blue Microphones has named Stacey Moran as Vice President of Marketing.
Moran will be responsible for Blue's overall marketing strategy and messaging of the Blue brand. She will also be working closely with the product development team in establishing strategic plans, along with executing the launch process and marketing for each product.
"We're excited to have Stacey on the team to fulfill this important position," said John Maier, CEO of Blue Microphones. "Her knowledge of the audio industry and strategic approach to marketing are a perfect fit for bringing the Blue brand to market and helping continue our aggressive growth."
Moran comes to Blue from TC Group Americas, where she handled North American marketing for brands like TC Electronic, TC-Helicon, Lab.gruppen, Dynaudio Acoustics and Tannoy. Prior to that, she held various marketing roles for such brands as Alesis and Sonic Foundry, and has also spent time on the advertising side of various audio publications. Moran's key roles included the responsibility of developing and promoting brands, defining marketing objectives in partnership with executive management and product managers, and creating 360 degree marketing plans based on sales goals and long-term brand direction."
"Blue is in a perfect position to capitalize on their creativity and reputation in both the consumer and professional market," said Moran. "I am looking forward to activating their market strategy and guiding brand awareness for such an innovative company."