New York, NY (October 6, 2005)–Effective October 1, 2005, microphone manufacturer BLUE has selected Dino Virella of VirellaPro Sales & Marketing (VPS&M) to manage the rapid growth of its unique line of studio microphones. Under the agreement, VPS&M will be in charge of all sales responsibilities and reseller channel development for the company in the U.S.
Company founder and president Skipper Wise commented, “In celebrating our 10 year anniversary, BLUE is now in a position to make the reseller relationship with our company even richer and more fulfilling for all parties. Going forward, our main objective to better manage the tremendous growth we have experienced in recent years. Having someone like Dino with his vast channel and manufacturing experience will make the reseller experience even more dynamic, focused and creative.”
VPS&M’s Virella stated, “Having as much respect for the BLUE brand and it’s products as I do and now having the opportunity to work directly with the company is an amazing opportunity. I have always admired how the company is not afraid to take chances and change the rules, a philosophy that my company plans on emulating. Having managed tremendous growth at many different levels in the past, I intend on applying these proven strategies to take BLUE to the next level.”
In addition to sales activities, VPS&M will assist BLUE in overall product strategy and marketing activities.
VirellaPro Sales & Marketing