New York, NY (September 14, 2009)–Bond Audio sound designer/engineer Joe Casalino teamed with agency The Vidal Partnership to create an eight-spot campaign for Heineken.
Building on the general market campaign for Heineken featuring actor John Turturro, the “Give Yourself a Good Name” campaign features actor Nestor Carbonell. Known for his role on the TV show Lost and in the movie The Dark Knight, Carbonell is seen in various settings talking directly to viewers about the value of Heineken, not just as a great tasting beer, but what it says about you and your lifestyle.
In “Trovador,” Carbonell weaves his way through a busy jazz club while explaining how “you are a troubadour and this [Heineken beer] is your instrument,” while “Representante” takes a more philosophical approach with Carbonell looking into a mirror inside a crowded nightclub opining how “what you see there is more than a reflection. How you are, where you come from and what you drink, they see the ambassador of your origins, a representative of your people.”
The six other spots feature a similar vibe with Carbonell in similarly sophisticated settings.
For Casalino, the challenge turned out to be the timing, which required completion of all eight spots in less than a month. “This project featured an unusually fast turnaround because of the agency’s scheduled client presentation,” Casalino said. “We also needed to find the right music to set the mood of the campaign and create the balance between music, sound design and dialogue without any one aspect dominating the sound. We have a great relationship with The Vidal Partnership and together we worked to make the mix perfect.”