New York, NY (August 8, 2008)–BOND Audio’s award-winning sound designer/partner Joe Casalino recently showed off his versatility with two new national Hispanic spots for Wendy’s and Tecate.
“Both of these spots reflect two different audio challenges,” said Casalino. “For Tecate the challenge centered on perfecting the voiceover, which really gives the spots it’s humor and quirky tone, while Wendy’s was more intensive, involving literally creating the entire audio environment from the ground up.”
Created by The Vidal Partnership, New York, Wendy’s comedic spot, “Bulldozer,” opens to the strains of the classic La Traviata and a shot of construction worker, lost in thought thanks to his delicious Wendy’s wrap, destroying an entire neighborhood with his bulldozer. “Because of some extreme windy weather during the shoot, there was literally no useable audio from the production,” explained Casalino. “I had to create every sound from scratch in the studio. For this, we built a multilayered collage of crashes, breaking glass and twisting metal, as well as mixed the music and voiceover. The challenge was to get it all done in one day. ”
For the new Tecate beer “Con Caracter” campaign, created by agency Adrenalina (named 2007 ‘Hot Shop’ by Adweek magazine), Casalino focused his attention on the voiceover that drives the humor of the campaign. Casalino also handled the radio campaign.
Casalino noted that he and the agency creatives were most concerned with finding the right voiceover. In addition to bringing in several different voiceover talents to read, once they found the right voice, extensive editing was done to perfect the read. “They were looking for a new voice to stand out for the brand,” he said. “They had a very specific vision for the tone of the spot and it was crucial that the voiceover be just right or it would fall apart conceptually. There was a lot of back and forth on it, but in the end, I think we nailed it.”