Sacramento, CA (February 3, 2009)–Bongo Post & Music provided music and sound design for, “Run,” a new NFL spot for Super Bowl XLIII, and edited a U2 track for a second version of the same commercial, which aired during the NBC broadcast of the Super Bowl.
Ad agency creatives at MeringCarson turned to long-time collaborators Bongo Post & Music for the 30-second spot, which follows a year in the life of an NFL player. The spot was showcased at the stadium during the game; and broadcast on NFL.com, NFLMobile, NFL Network; and is slated to air nationally during the Pro Bowl game in Hawaii, a week following Super Bowl XLIII.
A second version of the same spot aired during the NBC broadcast of the Super Bowl and featured a U2 track, which was edited by the team at Bongo for the agency and NFL client (although the band had all final editorial decisions).
According to Bongo creative director/CEO Bob L. Smith, the necessity for two versions of the spot came from the fact that U2 put certain parameters on the agency for the use of their track. “They only wanted the track to be used during the NBC broadcast of the game,” explains Smith. “So this opened up an exciting opportunity for Bongo, since the commercial was slated to be seen via these other distribution channels, as well as at the stadium.”
For Smith, this project and collaboration was inspiring from start to finish. “Because of our long-term relationship with the agency, we were able to show them a series of options which helped them arrive at their final choices,” he notes. “It was an extremely collaborative process with each team member involved. No one was categorized to only their area of expertise. If we saw something visually and made note of it, that was taken into consideration. The same held true for the music and sound design. It was a very open, collaborative process, and will be a truly memorable project for all of us here at Bongo.”
Bongo Post & Music