Seattle, WA (January 27, 2010)–Audio Agent has appointed Eric Boyer to the position of sales director for the Pacific Northwest.
Based in Seattle, Boyer will be responsible for all aspects of sales in the territory, including channel management, product positioning, business development, trade shows, promotions and artist relations in Washington, Oregon, western Canada, and other select territories.
A 20-year veteran of the audio industry, Boyer served as Blue Microphones’ vice president of manufacturing, director of marketing and national sales manager; as well as regional sales manager and marketing director for PreSonus Audio Electronics before coming to Audio Agent. An experienced audio engineer, he owned and operated LiquidSound Recordings in Los Angeles, as well as recording studios in Minneapolis and Denver.
“This is a very unique enterprise representing some of the finest brands in pro audio, post-production and broadcast technology,” states Boyer. “By offering our clients nationwide coverage, we are able to leverage existing relationships, ensure effective messaging and provide enduring sales traction. I am proud to be a part of such a dedicated team of talented individuals serving every major creative market in the U.S. and beyond.”
“Eric’s experience as a studio owner, combined with his years in sales, marketing and manufacturing, gives him an essential understanding of the needs of professional end-users,” explained Audio Agent founder and president, Dave Christenson. “Eric has the background to help customers through critical equipment decisions on a truly peer-to-peer level. That kind of advice is always valuable.”