Quincy, IL (February 4, 2005)–Broadcast Electronics has announced that it has acquired the assets of The Radio Experience, a radio datacasting company operated by media visionary Allen Hartle. Hartle, who is widely credited with the Radio Broadcast Data System (RBDS) resurgence in the United States, will join Broadcast Electronics as director of development, broadcast data services.
“By joining our resources with Allen’s and The Radio Experience, BE is reinforcing our leadership position in the future of radio data as a means for stations to build listenership and enhance revenue,” said John Pedlow, president of Broadcast Electronics, the largest radio-only manufacturer of studio and transmitter products in the United States.
Major broadcasters such as Infinity, Susquehanna, Entercom and ABC have been using The Radio Experience to enrich listenership since 2002. Broadcasters are currently running applications developed by the firm to send “now playing” information to text-enabled RBDS radios, HD Radio receivers and station websites.
“When I envisioned our products being overlaid onto BE’s existing products, I saw that the sum is greater than the parts,” said Hartle. “Our next step is to broaden the radio data applications for broadcasters who want to create brand loyalty, and revenue, in their local markets.”
BE will leverage assets from the acquisition to enhance the broadcaster’s data offering over RBDS as well as HD Radio, a transformational digital technology that is providing U.S. broadcasters with new opportunities in datacasting.
BE was the first to market with second-generation HD Radio technology integrating digital audio and data. The company also was the first to market with a data management system for HD Radio and RBDS, an analog FM text-on-radio service also known as Radio Data System that has seen widespread adoption by broadcasters in the Europe.
The Radio Experience