New York (March 27, 2006)–Buttons New York has announced it is bundling its turnkey radio production service to streamline client requests. Terming the new service Five Star Radio Production, the “gourmet” sound house will include its signature “dishes”–creative spot development, producing and directing, versioning, music development, voice casting, care of the top talent agencies in the city, and the highest quality editing and mixing services–as part of the package deal.
Rates will still be hourly based on project specs but by bundling these services Buttons owner Rich Macar believes that it will secure Buttons’ footing as a studio that fully understands the needs of its agency clients.
Beginning this year, Buttons has also made a commitment to delivering all spots in high definition, stereo compatible, Dolby Pro Logic II surround sound. Clients that have recently taken advantage of Buttons full radio production service include Tiffany & Co., Mike and Ike, Hot Tamales, and Babies ‘R Us.
For these clients, Buttons New York is the go-to studio for full radio spot production.
Rich Macar, Buttons owner and chief engineer says, “The most important thing to us is being able to deliver the most creative, efficient and relevant work possible. We partner with our clients creatively becoming a conduit by which their vision becomes reality, sometimes with flourishes and creative initiatives they hadn’t even considered from the start.”
Equipment like Pro Tools HD systems, with Sound Miner libraries give Buttons immediate access to all resources. In the coming months, Buttons will mix all spots in analog Pro Logic II surround creating mixes that will play in standard stereo, or Pro Logic II surround automatically on systems playing radio in digital surround.