Minneapolis & Los Angeles (April 27, 2007)–Advertising agency Periscope once again tapped the creative talents of BWN for music and sound design for the Minnesota Twins 2007 “This Is Twins Territory” campaign.
The campaign originally launched in 2005 to rave reviews and accolades–including an Emmy–and has contributed to the team drawing more than two million fans in each of the last two seasons.
“We were approached to continue in the same vein as last year–irreverent and fun–which is a direction we are always happy to work in,” said BWN co-founder/composer Ken Brahmstedt with a laugh. “At the heart of the comedy with the campaign is a near hapless air, which we supported with slightly kooky sound and music.”
The first new ad of the 2007 season, entitled “Carpool,” features Twins All-Star closer Joe Nathan in the passenger seat and taking issue with Cy Young award winner Johan Santana’s driving style. The second ad is the much-anticipated “Little Piranhas” commercial featuring Nick Punto and Jason Bartlett, two of the “little piranhas”–as nicknamed by White Sox manager Ozzie Guillen–for their ferocious play.
Another featured spot in the campaign is “Magic Show,” starring Twins outfielder and amateur magician Michael Cuddyer, along with his “assistant” Juan Rincon, sawing teammate Johan Santana in half during a kids’ magic show. The final ad, titled “Sideburns,” stars clubhouse leader and catcher Mike Redmond along with American League MVP Justin Morneau and American League batting champion Joe Mauer as Redmond tries to find ways to live up to his teammates’ popularity and success.
The spots will air throughout the baseball season.
Brahmstedt White Noise