Canada Idol-izes Shure

Montreal (September 26, 2007)--Canadian Idol is just as popular in its native country as its American counterpart is to the South. The production has been using an extensive array of Shure wireless systems to capture every last vocal note.
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Montreal (September 26, 2007)-- Canadian Idol is just as popular in its native country as its American counterpart is to the South. The production has been using an extensive array of Shure wireless systems to capture every last vocal note.

Étienne St-Jacques, the technical quarterback behind all the performances on Canadian Idol, is the project manager at Solotech, a Montreal-based company supplying lighting, sound and video equipment on the market since 1977. He makes sure that dozens of microphones will be in working order during the program's taped rehearsals, run-throughs and live shows.

Étienne states, "Confronted with such a challenge, you start with the obvious. The thing is, most performers associate the word 'microphone' with the name Shure. There are quite a number of singers out there that are basically expecting nothing less than an SM58 microphone when they arrive here. This suits me fine because Shure has a great tradition for quality and reliability while being able to stay one step ahead of the pack.

"In this case for example, I did not hesitate to use the UHF-R wireless systems." He adds. "Of course transmission was impeccable as to be expected, but even more important, I could multiply by 10 the number of available mics I could use on any given frequency band! With a show like Canadian Idol, where 40 mics are just a start, this feature alone is a godsend." Shure is distributed in Canada by SF Marketing Inc.

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