Chicago, IL (January 18, 2006)–Technology product design firm, CEntrance, Inc., has committed to developing quality talent for the audio industry through its education outreach program, which gives students at local Columbia College a taste for a real work environment. Michael Goodman, managing director of CEntrance, started the outreach program in 2001 by teaching a class at the Audio Department, called Careers in Audio. He now teaches E-Business II in the Music Business Department, utilizing his Kellogg MBA in Marketing and Entrepreneurship to introduce students to modern business opportunities in music and audio.
The company’s outreach program has an important benefit. Successful students are offered an internship, often leading to a full-time position with CEntrance. In 2005 alone, three students received job offers on the basis of their performance in class.
CEntrance embraces what works in business, and the company’s HR practices are a good example of this philosophy. While cutting down on recruitment costs, the education outreach program also helps select and grow new talent for the audio industry. “We enjoy working with young minds and guiding them in their career paths,” said Goodman. “When a job interview lasts a whole semester, both parties get a clear idea if they want to work together, and the recruitment decision is greatly simplified.”
“CEntrance is fundamentally a learning organization,” added Goodman. “Through our work with top-name brands we actively seek to define the industry’s best practices in technology, manufacturing, distribution, and marketing. We leverage this cutting edge for the benefit of our clients, allowing the whole industry to gain through increased efficiency and higher profits.”