Simi Valley, CA (June 3, 2004)–Cerwin-Vega and KRK have announced that the role of public relations firm Sara Griggs Media has been expanded to include media planning/placement, trade shows, PR, strategic alliances, marketing promotions and management of the CV/KRK marketing department. Sara Griggs Media also continues to handle the public relations responsibilities of sister company Stanton Magnetics.
The company also announced that Coordinated Marketing & Creative Inc. has been retained as a consultant for advertising creative development, branding, product development, product launches and more. CMC is run by Marc Spector, a veteran of the entertainment and consumer and professional products industry.
“Our experience with Sara Griggs Media and Coordinated Marketing has proven time and time again to result in focused, powerful communications and promotional efforts that have been of immense benefit to the company,” said Domenic Buonincontri, general manager of Cerwin-Vega and KRK. “Both Sara and Marc bring extensive experience in the many facets of marketing for the music and audio industry which will allow Cerwin-Vega and KRK to provide effective, multi-tiered promotional campaigns for all of the sub-markets to whom we cater.”
Coordinated Marketing & Creative Inc. is run by Marc Spector, whose experience in the world of music and audio includes stints at Westwood One, Pioneer Electronics, JBL Professional and LucasFilm THX. Spector’s contributions to Cerwin-Vega and KRK have already resulted in the successful rollouts of several new product series, as well as a renewed interest and excitement about the companies’ legacy products. With the renewal of CMC’s consultation role, Cerwin-Vega and KRK will continue their current direction of a strong re-branding effort, with specific promotional tools for each of their respective markets.
Sara Griggs is an experienced marketing professional with over a decade of dedicated service in the music and audio industry. She held PR and marketing positions at Polygram Records, Roland Corporation, Alesis, and United Entertainment Media before founding her independent public relations firm Sara Griggs Media in 2001.
“I am thrilled to have the opportunity to provide Cerwin-Vega and KRK with my entire range of marketing skills,” said Griggs, managing director of SGM. “It’s every marketer’s dream to be able to ensure a coordinated and consistent effort between a company’s communications and advertising efforts, and I’m confident that the needs of company’s pro audio, consumer audio and mobile audio markets will be well served as a result.”