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Charismac Engineering Announces Discribe Alive

Auburn, CA (July 12, 2004)--Charismac Engineering Inc. has released Discribe Alive--the complete, scalable, portable, mass content duplication and distribution system designed specifically for live performance applications.

Auburn, CA (July 12, 2004)–Charismac Engineering Inc. has released Discribe Alive–the complete, scalable, portable, mass content duplication and distribution system designed specifically for live performance applications.

“The Discribe Alive system is unprecedented in the market place,” stated Joel Heppting, director of business development and artist relations for Charismac Engineering. “For the first time, mass duplication and distribution of content can be done seamlessly, without extensive overhead and human intervention. Discribe Alive can be used in permanent installations or mobile systems for a variety of applications. We are launching it by addressing multiple markets in parallel including; enterprise, academia and the live performance touring industry. Our system works for them all because each Discribe Alive is customized for their needs, easy to use, and extremely reliable.”

Each Discribe Alive system comes pre-configured with Charismac’s proprietary Discribe Alive Master software (running on an Apple Computer G4 PowerBook with Mac OS X Panther), two custom-built Discribe Alive Target Robot CD/DVD duplicators; an Apple Computer Xserve; a tallying key that tracks and reports on system status and CD burning success; and powerful wireless networking connectivity tools. A customized air-travel-approved (ATA), shock-mounted rack case encapsulates the Discribe Alive system providing robust, road-worthy, portability.

“I’ve seen the Alive system in action and it’s amazing,” stated David Rouze, owner of Bay 7 Studios in Burbank, CA and provider of technical services for tours like Madonna, U2 and the Rolling Stones. “I’m impressed with the quality of the assembled hardware and speed the robots. It’s quick, quiet and seems to work flawlessly. It’s great to finally have a solution that empowers the artist!”

Each Discribe Alive Target Robot is capable of burning over 200 discs per hour–depending on the amount of content broadcast and then duplicated. With the capability to remotely administer and control 50 or more Alive Target Robots, this could mean output of over 15,000 discs at a single event. Software engineering advances in the Discribe Alive software allow for greatly enhanced speed from the duplicators. A Discribe Alive Target Robot Server can produce discs faster than many “high speed” duplicators costing ten times the amount of a Discribe Alive System.

Market analysis of the CD/DVD duplicator market shows that a single 12 drive duplicator carries a retail price that is similar to the cost of a single Discribe Alive Target Robot Server. These commercially available duplicators are not portable or scalable–nor do they contain a file server, wireless network connectivity or the ability to audit the number of discs successfully created.

Applications for the Discribe Alive System are many and varied from major enterprise level organizations to small businesses. They include musical performing acts, professional lecturers, academia, theater, spoken word, worship, secondary education, radio and television broadcast. The Discribe Alive System is currently available for custom configuration and integration. Please contact Charismac Engineering at 530.885.4420 or via email at [email protected] to arrange for a white paper, demonstration, and/or quotation. Investor inquiries are welcome.

Charismac Engineering Incorporated