Beverly Hills, CA (February 19, 2004)–Chernoff Touber Associates recently completed installation of a state of the art in-house post production facility for Rubin Postaer Associates, an independently owned, Los Angeles-based advertising agency. The new HD capable RPA facility boasts three Avids integrated with Unity, a high-speed Internet connection so that all of its seven satellite offices are connected, a stage and audio booth so they can record their own commercials, a router system and a machine room.
Jack Hetherington, senior vice president at RPA commented, “Like any agency today, our clients are extremely sophisticated in their expectations of all media presentation so we needed an in-house facility that could generate content that would live harmoniously side-by-side with other materials from our high-end external facility vendors. Chernoff Touber Associates delivered a comprehensive solution that we simply couldn’t have put together on our own.”
Larry Chernoff and Joshua Touber, names often synonymous with post production in film, television and commercials, launched Chernoff Touber Associates in 2003 to advise on post production and facility design and management to entertainment studios, advertising agencies, broadcasters and commercial/promo edit houses. Their offerings also include consulting for digital asset management, video and data convergence and facility management software requirements.
“Any advertising agency, which today is a media company, has to have some form of facility whether it’s for the ultimate completion of the commercial or the preparation of the creative,” Chernoff said. “As a media company, they should have capabilities well beyond past expectations. The creation of advertising has become more complex, considering that you have Internet, publishing, and motion picture media all contributing to a campaign. We are trying to help the modern agency create an integrated facility to deal with all forms of media creation.”
Rubin Postaer Associates