Beijing, China (September 13, 2007)--Another day, another disc format; the Optical Memory National Engineering Research Center (OMNERC) has introduced CH-DVD (China High Definition DVD), a high-definition, blue laser disc that is said to combine the HD DVD format with Chinese IP.
CH-DVD is being promoted as a demonstration that Chinese optical disc technology is at the world-class level. According to the announcement, in the near future, all related industries in China are expected to make the transition from standard-definition DVD to high-definition DVD.
CH-DVD was developed at a laboratory dedicated to optical disc research at Tsinghua University in collaboration with research institutes and manufacturing enterprises in China and abroad. The CH-DVD physical format reportedly includes Chinese-owned intellectual property and is based on the DVD Forum-approved HD DVD scheme. The development was supported by the Chinese government and will pave the way for the localization of blue laser, high-definition DVD in China, according to the statement.
In early September, OMNERC established CHDA--the China High Definition DVD Industry Association--in cooperation with the DVD Forum and Chinese and international partners to play a leadership role in the promotion of CH-DVD. A big push to launch CH-DVD players into the Chinese market in 2008 is reportedly planned.
CH-DVD is designed to play a central role in the sound development of the content industry and is said to have adopted advanced copy protection technology that effectively prevents the spread of pirated copies. Many content holders have confirmed their support for CH-DVD, according to the statement, and will launch movie titles in the CH-DVD format.
The new disc format is seen as heralding a new era of high-definition content in China, which will begin broadcasting high-definition TV programs "in the next year." China previously introduced an alternate to the DVD, the EVD (Enhanced Versatile Disc), which failed to gain traction.