China Raid Snares Fake Shure Earphones

Hong Kong (January 30, 2009)--Nearly 9,000 counterfeit headphones were found due to an investigation initiated by Shure in Futian District, Shenzhen, in Mainland China.
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Hong Kong (January 30, 2009)--Nearly 9,000 counterfeit headphones were found due to an investigation initiated by Shure in Futian District, Shenzhen, in Mainland China.

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They were found during a raid by the Shenzhen Administration for Industry and Commerce (AIC) on a wholesale shop, Sanze Electronics, in the Zhongdian Electronics and Technology Building on Huaqiang Road, and another at an associated warehouse.

"Counterfeiting is not just a problem for Shure," said Sandy LaMantia, Shure's president and CEO. "This is a serious issue that impacts our entire industry. Every brand of professional audio and consumer electronics is at risk because of this criminal activity. Shure continues to cooperate with other brands in joint actions and criminal prosecutions in China to present a united front against this illegal activity."

"Counterfeiters are keen to exploit the value of the Shure name," added Anita Man, managing director of Shure Asia Limited in Hong Kong. "This is demonstrated by the fact that a large number of the products seized during the raids in Shenzhen consisted of Shure-branded earphones and were not even copies of actual Shure models. They were absolute fakes that looked nothing like our products."

Goods seized during the enforcement action included 8,500 pairs of counterfeit earphones bearing the Shure name. Penalties imposed by the Shenzhen AIC against the wholesale outlet include the confiscation of all earphones, the requirement that the outlet cease its infringement activities immediately, and the imposition of a fine of 30,000 RMB. Penalties against the warehouse will be determined in February.

Shure also has mounted successful operations to uncover and halt intellectual property violations in other parts of Asia, Europe, South America, the Middle East, Africa, and the United States.

Shure, Inc.
www.shure.com