Chinas Shandong TV Preps for Olympics with Euphonix

Palo Alto, CA (June 11, 2007) -- Euphonix announced the sale of several new audio-mixing systems to China's Shandong Television (SDTV). Looking to modernize its five studios in preparation for the 2008 Beijing Olympic Games, SDTV purchased one 40-fader System 5-MC integrated digital audio workstation (DAW) controller for its 6,500-square-foot studio, three 8-fader System 5-MC consoles for other studios, one 40-fader System 5-B on-air digital mixing system for an ENG vehicle and one on-air Max Air digital audio mixing system for a 400-square-foot studio.
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Palo Alto, CA (June 11, 2007) -- Euphonix announced the sale of several new audio-mixing systems to China's Shandong Television (SDTV). Looking to modernize its five studios in preparation for the 2008 Beijing Olympic Games, SDTV purchased one 40-fader System 5-MC integrated digital audio workstation (DAW) controller for its 6,500-square-foot studio, three 8-fader System 5-MC consoles for other studios, one 40-fader System 5-B on-air digital mixing system for an ENG vehicle and one on-air Max Air digital audio mixing system for a 400-square-foot studio.

Founded in 1960, SDTV operates six channels and five studios, and is the first provincial station in China to completely modernize its broadcast and post-production equipment. The Olympic upgrade effort is to accommodate 28 summer sports from August 8-24, 2008. Though Shandong is 400 miles south of Beijing and only one of 31 provinces in China, SDTV is quickly becoming a regional broadcast leader thanks to its technological vision.

"Like many other television stations throughout China, we've trusted Euphonix to provide flexible yet stable sound systems for our newsrooms, live event broadcasts and post-production work," Yu Shaoyuan, chief of Shandong TV's audio department, said. "With our latest purchase, we've taken a leadership position in the industry to ensure our engineers have the best possible equipment to provide the highest quality broadcasts."

A key component of the System 5-MC, Euphonix's universal control protocol EuCon will enable SDTV operators to manage multiple mixing responsibilities across the digital audio workstations (DAWs) within SDTV's studio complex. For example, the System 5-MC mix controllers connect to Nuendo and Pro Tools DAWs via EuCon over high-speed Ethernet for recording and mixing applications. Although EuCon was designed specifically for controlling audio and video software, it works with any Mac or PC application and can manage multiple workstations and applications simultaneously.

Euphonix
www.euphonix.com