New York, NY (February 26, 2004)–Clive Davis, chairman and CEO of BMG North America, recently commissioned Troy Germano, of Studio Design Group, to design and build a studio to be named, “Clive Davis Department of Recorded Music” at New York University’s Tisch School of Arts. The studio will be used for a university course, and needed to be designed and equipped to provide students with a well-rounded background in the inner workings of the recording industry. Wanting the classroom facility to be as close to high-end professional studios as possible, Germano enlisted the help of longtime colleagues Dave Bell of Whitemark LTD in England and Dave Malekpour of Professional Audio Design (PAD).
“The idea was to build an educational facility for recording that also had a strong emphasis on the overall studio process and business,” said Germano. “We wanted the students to get a good cross-reference of what goes on in the record industry from how an artist is signed and lead by an A&R person, to the technical aspect of engineering as well as day-to-day studio life.”
Germano knew that the gear needs for this type of educational environment would be a little different than in a normal recording studio. SSL’s 24-channel XL 9000 K Series SuperAnalogue series console made the most sense because NYU wanted SSL quality, without overwhelming the students with an intimidating 96-channel console. “The idea of the school is to have a hybrid of both analog and digital,” says Germano. “The marriage of Pro Tools HD with the SSL console is the right combination for enabling students to acquire practical experience.”
Known for its high-quality, professional service throughout the entire design, construction and start-up process, PAD and its equipment expertise were needed for this project. Malekpour and his team aided with the equipment selection, provided all of the gear (with the exception of the SSL console that was supplied by SSL themselves), installed it and also provided some training on the Pro Tools set-ups.
“After a great experience while working with the Tisch School about a year ago when we sold them an SSL 4040G+ console for their music department, we were excited to be a part of their new project which accrued this level of equipment in a school setting,” Malekpour said. “We are happy about our relationship with the people at the Tisch School and would like to continue helping them with anything they need.”
PAD continues to service and support this facility as it begins its operation. “When the project is over and the school has to function on its own, Dave and his team are still there,” says Germano. “He has always had an ongoing relationship in terms of maintenance and technical support, which is often something you don’t see from other equipment dealers.”
Professional Audio Design