New York, NY (November 19, 2003)–Composer Doug Hall is stepping out on his own in 2004 with the January launch of Propeller, New York’s newest full-service music company. Partnering with former MTV producer Iris Schaffer, Hall has created a state-of-the-art boutique dedicated to providing innovative original music and sound design complemented by over-the-top client services.
The former Elias/NY senior composer and co-owner and creative force behind the Clio-winning Mess Hall Music, Hall most recently made his talents available on a freelance basis while he honed the mission statement for his new venture. Adept at musical genres from orchestral to techno, jazz to hip hop, Hall has demonstrated his stylistic versatility in more than 1,000 commercial tracks for advertisers such as UPS, Visa, MasterCard, Jeep, Calvin Klein, Mercedes Benz, AT&T, Sprite and BMW.
“Music and sound have the uniquely powerful ability to elevate meaning and emotion when combined with visual images,” says Hall. “The right sounds can take a message and propel it directly into the viewer’s subconscious. The music and sound created by Propeller can take messages to the next level of emotion and memorability.”
Propeller’s new midtown Manhattan space is being designed from the ground up. The West 45th Street studio features a John Storyk-designed live recording room, which can accommodate a dozen musicians. The MIDI composing room, with a view of Rockefeller Center, is outfitted with MOTU’s Digital Performer running on a Macintosh G4, a variety of soft synths and other music software, and an inventory of analog pre amps and outboard processing gear.
Propeller Music & Sound