Richmond, VA & Los Angeles, CA (July 13, 2005)–Combining talents around the country, Zoka has launched to provide original music for commercials, film and television projects with locations in Richmond, Charlottesville and Los Angeles. The new company is the joint effort of three talents – Bill Grishaw, Steve Van Dam and Craig Honeycutt. Grishaw was a founding partner in 804 Music and Rainmaker Recording & Creative and Van Dam and Honeycutt are the founding partners in the band Everything.
Prior to the official launch this week, the trio completed projects for The Martin Agency, Element 79 and HHNY for clients Miller Genuine Draft, Tropicana, Geico and Quiznos. These projects helped to fund the release of an album by artist TIana Hux via Honeycutt’s label Sensei. The label is part of the overall structure, with Sensei artists of various genres in the offering.
Co-founder Bill Grishaw previously created music for The Martin Agency, Element 79, Fallon, DDB Chicago via 804, a managed coalition of pop and alternative composers, songwriters, DJs and bands that provided original music and licensed content from its library of signed and unsigned recording artists. One of the bands was Everything, connecting Grishaw to two of the band members Steve Van Dam (guitar/sax/clarinet/vocals) and Craig Honeycutt (guitar/lead vocals).
Grishaw says: “With 804 we experienced several creative achievements in our short lifespan. When we shut our doors, I was able to take from our successes and build on them drawing from that experience. With Zoka, we are focused the value of the music rather than the individual artist or band. We match the right artists with the right project and approach each project from a fresh perspective each time. Our music speaks for itself and to date our approach has created a positive experience for both the agency and our creatives.”