Cincinnati, OH (December 10, 2004)–Harris Corporation has announced that its Broadcast Communications Division has struck a multi-million dollar business relationship with Cox Radio for the provision of digital transmitters through 2008. Cox Radio, with 78 stations in 18 markets, is the eighth largest radio broadcasting company by number of stations, and the fourth largest by audience and revenue.
Cox has committed to Harris for its HD Radio transmission needs over the next four years as its stations convert to digital and HD Radio. Eight Cox stations have converted to date, beginning with WEDR-FM in Miami nearly one year ago. FM stations in Houston, TX; Birmingham, AL; San Antonio, TX; Louisville, KY; Orlando, FL; Tampa, FL; Bridgeport, CT; and Stamford/Norwalk, CT, will convert through 2005.
“HD Radio conversion is important to the radiio business in order to remain competitive with other content providers,” said Sterling Davis, vice president, engineering, Cox Radio. “We don’t want to be the only analog service in a digital world. Our relationship with Harris allows us to develop a roadmap for implementing HD Radio, including additional benefits such as supplementary audio and data services. We’ve always had a good business relationship with Harris, and are extending that relationship into the digital radio world. The radio business is changing. It’s important that Cox Radio remains a leader in this very dynamic industry.”
The decision to install low-power or high-power transmitters will depend on the individual station’s physical layout and power requirements. In addition, some stations will not need transmitters or may simply add a second transmitter rather than replace a main unit, according to Davis. In this scenario, a station would simply add a Harris exciter to initiate a digital stream within the existing transmitter.
Harris Corporation Broadcast Communications Division