New York City (November 15, 2004)–Creative Group Inc. has been busy working on ESPN’s hit show, Dream Job, now in its second season. Contestants all compete for a chance to become a SportsCenter anchor, performing tasks in a true on-air environment.
The show reels are shipped for a Wednesday morning edit to Creative Group where senior editor/partner Joe Castellano, along with ESPN producer Barrett Esposito, screen the program and create :30 and :15 promos which recap the highlights of the last episode and reveal who was last cut from the show. Creative Group’s Ray Rothaug edited the generic teaser spots prior to the first show, which have been updated as people have been cut.
In one of Creative Group’s state of the art 5.1 surround sound theaters, senior audio mixer/sound designer Troy Krueger adds in sound design and a post mix that utilizes the company’s database of 415,000 music cuts from 9,000 CDs (from 59 different music libraries) and 200,000 sound effects.
“We try very hard to always ‘brand’ the audio to a spot,” said Krueger. “In this case, the use of ‘dreamy’ whooshes and textures identifies the spots to the listener immediately. The audio toolset we have available to us at Creative Group is simply amazing and one of a kind. Having over 600,000 audio elements instantly available for use is just incredible.
“I’ll do a search for ‘short whooshes’ and then filter that find with ‘airy’ or ‘flanged,’ and then it’s click and hear. The approval process is also streamlined with the use of our custom posting site. The spots are posted for approval within minutes of finishing the mix. It’s a unique tool to Creative Group and an invaluable one.”
Creative Group Inc.