Elkhart, IN (January 19, 2004)–Crown International has named Larry Baker Market Director for portable PA, recording and broadcast. Effective immediately, the appointment was announced by Mark Graham, Crown’s vice president of marketing and product development.
Baker brings diverse experience to the position, with more than a decade of business development and strategic marketing experience with major consumer and high tech B2B companies. He has spearheaded numerous go-to-market and product line strategies including re-establishing RCA audio products in the US, launching the distribution and sale of GE Communication products internationally, and establishing Unicru as the leading hiring management system in the US. Baker received both his BS chemical engineering and MBA from Purdue University.
“We are excited to have Larry join our team,” commented Graham. “Larry’s extensive skills in market analysis and business development really compliment our team and make it much stronger. Larry will be a key asset for Crown going forward, as we continue to strengthen our position within the market segments we serve.”