Elkhart, IN (August 5, 2009)–North Shore Cinemas, a Marcus Theatres Cinema in Mequon, WI, has become the first movie theater to deploy Crown I-Tech HD amplifiers.
Mark Collins, director of projection technology for Marcus Theatres, explained the decision to go with I-Tech HD: “I know that a lot of the technology in the amplifier was built with the tour sound market in mind. However, I think this type of application is even more demanding than having the equipment on the road because the amplifiers are constantly running. For cinemas you need power and reliability. These amps give us a ton of headroom and with Crown you know you are getting a great product.”
The additional power means each theater needs fewer amplifiers to power the system. “For one theater, it doesn’t work out to be a huge savings, but when you are outfitting multiple venues, it can really add up over time. The plan is since we have seen how well this works, we will continue installing I-Tech HDs in other venues as well,” added Collins.
From an installation perspective, Collins felt the process was seamless. “We set the amps up with no assistance at all. We basically hooked everything up and turned them on, it was that simple in terms of set-up,” said Collins.
Collins believes the results of this project speak for themselves. “From a sound perspective, there is a noticeable performance difference even to the average person who walks in the theater. I think that speaks to the quality of this system,” said Collins.
The amplifiers power a JBL sound system consisting of three ScreenArray 4732 loudspeakers, six 4642A subwoofers, eight AC2212 loudspeakers on the side walls and two AM4215 loudspeakers for the back wall.