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CRTC Opens Door to More Radio Choices for Canadians - ProSoundNetwork.com

CRTC Opens Door to More Radio Choices for Canadians

Ottawa and New York (July 21, 2004)--Partners CBC/Radio-Canada, Standard Radio, Inc. and Sirius Satellite Radio, Inc. have welcomed the Canadian Radio-television and Telecommunications Commission (CRTC) announcement regarding the launch of public consultations on satellite radio services in Canada leading to a public hearing in November 2004.
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Ottawa and New York (July 21, 2004)--Partners CBC/Radio-Canada, Standard Radio, Inc. and Sirius Satellite Radio, Inc. have welcomed the Canadian Radio-television and Telecommunications Commission (CRTC) announcement regarding the launch of public consultations on satellite radio services in Canada leading to a public hearing in November 2004.

The partners have filed an application proposing a new Canadian-controlled company that will offer Canadian subscribers approximately 100 digital audio channels, including over 60 commercial-free music channels and a diverse array of some of the world's best information, sports and other entertainment programming. Among them will be Canadian channels from CBC/Radio-Canada and Standard Radio.

If licensed by the CRTC, the new subscription-based service will immediately be available to Canadians across the entire country, from urban centers to the most remote regions. The four CBC/Radio-Canada services also will be added to the Sirius line-up in the U.S., providing established and emerging Canadian recording artists and performers with access to a North American audience.

"This represents a unique opportunity to extend the reach of CBC/Radio-Canada services and package them with the best of the world for distribution on this emerging digital audio platform," said Robert Rabinovitch, CBC/Radio-Canada's president and CEO. "Satellite radio will expand the choices available to Canadians, wherever they live, increase the exposure of Canadian performers to U.S. audiences and open the door for new innovative services. As Canada's national public broadcaster, CBC/Radio-Canada must be present on this new and significant delivery platform."

The CBC/Radio-Canada offering will include two new music channels. CBC Radio One and Radio-Canada's la PremiËre ChaÓne will also bring distinctly Canadian voices and journalistic perspectives to Sirius' diverse information and entertainment line-up, which already includes BBC World, National Public Radio and Public Radio International.

CBC/Radio-Canada
www.cbc.radio-canada.ca

Sirius Satellite Radio, Inc.
www.sirius.com

Standard Radio, Inc.
www.standardradio.com