Cologne (June 2, 2009)–Italian loudspeaker manufacturer dBTechnologies will host its second annual distributor convention at its European headquarters in Cologne, June 22-23.
The two-day event, entitled Prosonic, is set to showcase the new models from the Flexsys, DVA and DVX ranges with a particular focus on Opera Digital, launched at Frankfurt this year.
The event invites worldwide dBTechnologies distributors to attend, giving them opportunities to get up close and personal with each of the new products. The itinerary is interspersed with four sound demonstrations, some in-house and one in situ, each pitching dBTechnologies products against competitors.
“We want our distributors to be fully conversant with each of the new active speaker ranges,” Harald von Falkenstein, dBTechnologies’ international sales manager, said. “They need every useful piece of information at their fingertips, so we’re giving them the chance to hear, see, and experience our products first hand. These are difficult times, and ensuring that each of our distributors is really convinced by our products can only be beneficial to them, back in their home territories.”
Opera Digital, appearing on the scene a decade after the original Opera line, is a range of active speakers that include in-house designed Digipro Series digital amplifiers, neodymium speaker components and multifunctional polypropylene enclosures.
Also on the agenda at the convention are short lectures on sales and marketing, an overview of the RCF Group portfolio, strategy and brand positioning and continuous opportunities for distributors to confer with their associates. “As usual at these events, dBTechnologies’ Italian roots inspire a certain relaxed conviviality, so in addition to some hard work, we can rely on having a good time,” says von Falkenstein.