Coconut Grove, FL (June 9, 2006)–Following the success of their work on the 2002 FIFA World Cup, Deep Blue Sea were given the challenge of designing and branding an entire TV channel’s World Cup output aimed squarely at one demographic: the football-crazy Hispanic market for DIRECTV’s Latin America World Cup channel, Mundial Total.
Starting June 9, millions of viewers worldwide will tune in to witness weeks of soccer-inspired madness from this year’s home base in Germany, with TV stations all over the planet devoting hours of airtime to the event.
Brought in to create the entire broadcast package, the team at the Deep Blue Sea broadcast design and effects house (led by creative director David Woodward along with executive producer Carlos Rondon, producer Paula Jimenez, 3-D animator Todd Peleg, Mac after-effects artist Maximo Galbusera, and effects designer Kyle Reynolds) spent multiple man-hours developing and completing the concept including designing the channel’s logo, forming all the storyboards for the animations and the final execution of the entire project, which features fast-moving, fluid motion graphics, bold colors and a strikingly stylistic approach.
Lenny Rabonowitz, senior audio engineer at Deep Blue Sea’s sister company, Manhattan Transfer Miami, performed all of the sound design and completed the audio mix for the 20 or so Mundial Total branding elements.
Keeping the brand constant was essential, so the German flag colors–black, red and yellow–along with other team names and colors were utilizedd throughout all the elements. All the elements (which included the ID’s, bumpers and opens) were created in 16:9 and 4:3 aspect ratios.
Deep Blue Sea additionally cast and directed all the on-screen talent, which included seven soccer players, three girls and one football-crazy fan, all of whom were shot on green screen over two days at Manhattan Transfer Miami’s production stage.
Deep Blue Sea
Manhattan Transfer Miami