Los Angeles, CA (July 16, 2008)--A four-spot campaign for Hilton Hotels by agency Draft FCB demonstrates the relationship between advertising and popular music, with Los Angeles hybrid music company DeepMix bringing together the client and singer/songwriter Donavon Frankenreiter.
San Francisco-based agency Draft FCB approached DeepMix for help in finding songs to support the spots' visuals: black and white photos of families engaged in fun, summertime activities. Dave Curtin, the company's co-founder and executive music producer/supervisor, had just received a demo of a song called "Life, Love & Laughter" from Frankenreiter's upcoming release on Lost Highway Records.
"I listened to it and loved it, and knew it was a perfect fit for the agency's storyboards," Curtin said. "I gave the agency the track and it was a bull's eye." "Life, Love & Laughter" is featured in a spot titled "Leisure." A second Frankenreiter track appears in other spots.
In addition to his budding musical career, Frankenreiter is a champion surfer and his music fairly glistens with a sunny, good-time feel. It's a Beach Boys worldview given a contemporary flair. "The songs are relaxed, sunny, optimistic. They're about sharing and enjoying life," says Kim Buie, vice president of A&R at Lost Highway Records, which has put out records by such artists as Lyle Lovett, Elvis Costello and Willie Nelson. "It's a great fit with Hilton's lifestyle campaign."
It also came at the perfect time for Frankenreiter as the release of the spots coincides with the release of the single version of "Life, Love & Laughter" and the singer's third album, Pass It Around. "It's an opportunity for Hilton to connect with an artist who has the potential to break wide open. The upside for Donavon is that it gives him national exposure and could create excitement for his music," said Curtin.