Hollywood, CA (April 13, 2006)–Hollywood music design company, DeepMix, has recorded a remix of the legendary song “Love Train” by The O’Jays, for a new 30-second Coors Light spot, entitled “Block Party.” DJ Lethal, of House of Pain and Limp Bizkit fame, performed the “Love Train” remix, according to DeepMix co-founder Dave Curtin.
In “Block Party,” an inner city neighborhood is sweltering in the summer heat, until an enterprising young man plugs his iPod into a boombox. The remixed version of “Love Train” comes blasting through, and suddenly, the Coors Light “Silver Bullet” train, which had earlier appeared on a billboard, races through the street. Everyone in sight starts to dance, and drinks a cold Coors Light beer, as we read the end slogan: “Taste the Cold.”
Recently working with artist Junkie XL, Curtin and DeepMix recorded a remix of the classic T.Rex single “Bang A Gong (Get It On),” for a JCPenney spot that broke during the Academy Awards telecast. The 60-second spot, entitled “Serendipity,” was for DeepMix’s client DDB/Chicago. Junkie XL is best known for the 2002 Elvis Presley remix, “A Little Less Conversation.”
The day following the Oscars telecast, New York Times advertising columnist Stuart Elliott cited “Serendipity” as his pick for the “Oscars TV Commercial featuring the Best Adapted Song.”