Hollywood, CA (March 26, 2004) — In a vibrant new spot for Universal Orlando, advertising agency davidandgoliath commissioned the expertise of music design company DeepMix. The spot, “Surrender,” was created in one :60 and two :30 versions and features a remix of the Cheap Trick song of the same name.
According to DeepMix creative director Dave Curtin, the agency had licensed the song from Cheap Trick and approached them about creating a contemporary 2004 version of the song.
“Our goal with this project was to make a new version of the song while keeping the integrity and authenticity of it,” commented Curtin. “Once we had the original masters sent to us, we put them into a Pro Tools session and started looking at what elements we wanted to keep. We then had to create new sounds to add to the track. We provided the agency with four versions of the remix — in the end, they chose one that had more of a hard rock vibe. Both the agency and client loved the final remix and Cheap Trick responded very positively to it. We’re very pleased with the way this project worked out.”
“Surrender” opens on black-and-white footage of a couple passionately making out on a beach with waves crashing around them. A close-up shows the woman’s hand rubbing the man’s back and then a scoop of ice cream splats on the man’s bare skin. The couple looks up in surprise at a chubby young boy holding a waffle cone and grinning at them as the footage shifts to color. Following a montage of the various attractions at Universal Orlando the spot concludes with the tagline “A Vacation From the Ordinary.”