Washington D.C. (November 5, 2004)–Delphi Corp. and XM Satellite Radio have announced The Delphi MyFi, the first personal, portable XM2GO satellite radio that delivers XM’s Ultimate PlayList anytime, anywhere: at home, at work, in the car, and now, on the go.
“The Delphi MyFi is the next generation of satellite radio,” said Francisco (Frank) Ordoñez, president of Delphi product and service solutions, and vice president of Delphi Corp. “This month marks the 50th anniversary of the portable transistor radio, which revolutionized the audio world. Today, Delphi and XM continue their tradition of satellite radio breakthroughs with MyFi, another industry first.”
The hand-held MyFi gives users the personal freedom to enjoy XM Radio’s Ultimate PlayList of more than 130 digital XM channels in two ways: a “live” listening mode and a time-shifting “memory” mode. The MyFi’s live mode enables users to listen live to all of XM’s 68 commercial-free music channels, plus premier news, sports, talk, traffic and weather channels. MyFi’s memory mode–called “My XM”–allows users to store five hours or more of XM content with the press of a button, even when the unit is not in use.
XM Satellite Radio also announced that Elton John will be featured in the national TV advertising campaign to launch the MyFi. The TV spot directed by award-winning music video director and photographer David LaChapelle is a humorously surreal celebrity “slice of life,” which follows Elton as he travels from place to place listening to his new hit song “Answer in the Sky” from his critically-acclaimed album “Peachtree Road” on his Delphi MyFi satellite radio.
XM Satellite Radio