Daly City, CA (May 5, 2004)–In a surprise announcement, Digidesign has announced plans for a new digital mixing console system for live sound reinforcement. The company plans to ship by the end of 2004, and the product is expected to debut at September’s annual Professional Lighting and Sound Association (PLASA) trade show in London. The system will be aimed at various live performance uses, including tours, theatrical productions, corporate installations and houses of worship.
The system has been under development for three years, according to Digidesign general manager Dave Lebolt. The result, he said, “combines our DSP and control surface expertise with the special requirements of performance sound.” The new product is expected to be the start of a new product line that would be expandable and scalable to meet different needs and price points. “With these revolutionary products, we hope to achieve the same level of success in the live sound market as we have in the recording and postproduction industries,” said Lebolt.
“In the past decade, Pro Tools has revolutionized the way professionals record, edit, mix, and master audio in music studios and postproduction facilities,” said David Krall, president and chief executive officer of Avid, Digidesign’s parent company. “We believe that the live sound market is primed for a similar transformation, as engineers shift from traditional, analog mixing boards to digital consoles that offer greater creative control and flexibility. No other company is in a better position than Digidesign to integrate a live sound console with a nonlinear recording environment and the vast plug-in processing capabilities that have made Pro Tools the leading digital audio workstation in the industry.”