Pennsauken, NJ (March 22, 2006)–Disc Makers is celebrating its 60th anniversary and kickoff of its year-long celebration featuring a revamped Independent Music World Series that will award cash and prizes worth over $250,000, nationwide instructional seminars for independent artists, exclusive manufacturing plant tours, and special offers to new and loyal customers.
Plus, as a special commemoration of Disc Makers’ 60 years in business, the company is giving away 60 extra discs absolutely free to every customer who places a new CD or DVD replication order during 2006.
“My father, Ivin Ballen, started the company in 1946,” explained Morris Ballen, Disc Makers’ president. “The secret to our success then, as now, is to treat every independent customer as a major customer, by offering them the highest quality, super-fast delivery, and an unmatched customer experience. After all, without these independent artists, we’d long be out of business.”
Some of the services Disc Makers provides include complete turnkey packages for CD and DVD replication (which didn’t exist before Disc Makers started offering them); integrated in-house manufacturing, printing and packaging (the company is still the only replicator focusing exclusively on independent customers), which has allowed turn times as low as 7 days for a complete package; a free barcode, allowing independent artists to sell their products at retail (now commonplace in the industry). Free bundled extras designed to aid indie musicians and filmmakers include free marketing guides, CD Baby, Taxi, and SonicBids membership offers, store display units and more.
“When I started at Disc Makers in 1987, the independent Do-It-Yourself spirit was just beginning to emerge,” said Tony van Veen, Disc Makers’ executive vice president. “Today, it’s widely accepted that as an artist you need to make your own CDs as a first step to kick-starting your music career. As a musician, I understood what the market wanted: ease of purchasing, a no-hassle experience, fair pricing, and a company that stood behind the product they made. And that, to this day, is what Disc Makers stands for. This company has truly revolutionized music manufacturing for independent artists. Many well-known artists, like Will Smith and Eminem, started their careers here, and we’re damn proud of that.”
The milestone anniversary year will be highlighted by the 11th annual Independent Music World Series (IMWS). Over 5,000 performers are expected to enter the competition and Disc Makers has sweetened this year’s pot by boosting the total prize package to over $250,000, in addition to guaranteed slots in prestigious music conferences and free recording time in select studios.