Irvine, CA (April 21, 2005)–DiskFaktory, providers of quality CD and DVD duplication and reproduction services, has announced the expansion of its affiliate relationship with Musician’s Friend. Under terms of the original affiliation in 2003, Musician’s Friend provided DiskFaktory services to its customer base on an exclusive basis. Now, the two companies’ relationship is enhanced through cross-marketing via e-mail to Musican’s Friend customers, call center contact, and coverage in its catalogs.
“The state-of-the-art approach and level of quality that DiskFaktory implements in its production process is an essential reason why they have been such an ideal partner for an extended period,” said Steve Read, marketing promotions manager for Musician’s Friend.
“The emphasis on quality placed on products and solutions by Musician’s Friend provides an excellent fit with our mission,” commented Ben Abadi, DiskFaktory CEO. “Musician’s Friend computer and web savvy clients are a natural fit for our business model. So far over 20,000 of their clients have used our service since our web link went live about 20 months ago. Musician’s Friends management are a delight to work with and I am happy to see that we are taking our relationship to its next natural stage of. Our all digital process allows our customers to place their duplication orders on-line in any quantity, at unmatched prices, quality and customer service”
Musician’s Friend offers over 36,000 products in its mail order catalogs and on its website, musiciansfriend.com. Products offered include guitars, basses, keyboards, percussion, amps, as well as recording, mixing, lighting, and DJ gear. Hundreds of new products are added monthly as the company continues to broaden and deepen its offerings. Musician’s Friend still offers money-back satisfaction and price guarantees on every purchase and prides itself on having the highest quality staff of customer service representatives in the industry.
The key to DiskFaktory’s success is a proprietary, powerful on-line job setting GUI that eliminates the need for mailing master and artwork back and forth, giving consumers ability to upload their data, music or video and upload related artwork while the result can be viewed instantly for approval prior to finalizing the order. This translates into faster turn around time while eliminating the need for mailing and setup costs, in addition to passing savings on to the customer. The company’s solutions feature a 600 DPI disc face printing capability that surpasses the 170 DPI traditional silk screening technology that has been around for an extended period.