London, UK (September 9, 2009)–DK-Technologies’ Loudness software is helping facilities evaluate audio levels in line with Broadcast Committee on Advertising Standards (BCAP) recommendations.
BCAP’s guidelines, which were published last year, advise broadcasters to look at the audio levels on commercials and idents following audience complaints that they are often too loud. BCAP recommends the use of loudness meters that incorporate International Telecommunications Union (ITU) specified algorithms BS.1770 and BS.1771 to measure loudness–something that traditional PPM and VU meters are incapable of doing.
At a recent briefing held at Grand Central Studios in London, 30 members of the UK Screen Association heard how C4, its sister channels, and channels such as Dave, Bravo, Living and Virgin 1 that broadcast from RedBee, have opted to use the ITU meter specifications in order to comply with the BCAP ruling. By the end of the summer, all C4 servers will have migrated to RedBee and all non-program material will have to meet the new specifications.
With C4 stating that it intends to adopt the same loudness criteria across all non-program material–and with most other broadcasters indicating a similar mindset–it is becoming imperative for audio and video post production houses to invest in ITU-recommended loudness meters.
DK-Technologies’ new software incorporates the ITU-recommended algorithms and also provides external logging to a PC. Developed in response to requests from broadcasters and production houses such as SKY, ITV, the BBC and RAI in Italy, DK-Technologies’ Loudness software can be incorporated into the company’s flagship MSD600M ++ audio meter which is already in use at many broadcast and post production facilities, as well as into the new PT0760M waveform monitor and the stand-alone MSD100C Loudness meter.
Grand Central has now upgraded five of its existing DK meters to incorporate the new loudness software and has also acquired an MSD100C loudness meter and a new MSD600M ++ audio meter with loudness measuring capability.